Social Media for Doctors, Hospitals and other Live-Savers

If it’s Wednesday, it’s time for another social media panel, this time at the American Medical Association’s 29th annual Medical Communications Conference in Albuquerque, N.M. I’ll be leading a panel featuring Twitter MD and Dr. Gwenn and a third “virual panelist,” an original, high-concept onstage gambit I concocted last night with a combination of jet lag and a few commonly available adult beverages.

We’ll talk about how doctors, hospitals, medical communicators and others can use social media to reach the public, without anybody getting hurt.

We’ll see how that goes.

Lunch speaker is Obama administration Surgeon General speculatee and subsequent withdrawee Dr. Sanjay Gupta of CNN, who is really good as a TV medical guy but who seems way too young to be getting a “Lifetime Achievement Award.” Apparently he got his big break at this conference years ago so this is a kind of triumphant homecoming.

Anyway: Gotta run. I’ll update later.