Health 2.0 Liveblog: Kick-Off

[I'll be live-blogging the Health 2.0 conference in San Francisco; I'll be cross-posting to The Health Care Blog.]

Matthew and Indu S.’s intro: Increasing adoption of user-generated content in health sector. There are increasing data to back it up.

7 of 10 adults “demand engagement” with the healthcare experience

22 percent of the population are [coinage alert!] Health Info-entials

Most frequently accessed channels of health information

Conversations with family/friends–69 percent; conversations with health care providers–65 percent

Yes, but what about social media and “credible”?

Health expert blogs: 86 percent “credible”

Others: Personal blogs, social networking sites, video-sharing sites, Wikipedia [!?!?#]

Odd note: a new Health 2.0 Social Network. . .had to be built with proprietary software. Apparently none of the social network software providers in the health space could provide what was needed.

Ahem.