Andrew Sullivan on Blogging: Unreadable Online

October 19, 2008 by Craig Stoltz 

I periodically make a Print ‘n’ Read recommendation–a piece of writing about the social web that’s so compelling it’s actually worth firing up the ol’ HP Inkjet and printing out to read later.

In this case it’s Andrew Sullivan’s Why I Blog.

It is, of course, utterly unreadable on the web. At 5,200 words, on the website of the Atlantic it requires clicking through four “pages,” each of which is five screens deep. Even if you have an Aeron chair with lumbar support you’re courting orthopedic danger attempting to read this thing online.

But [or I should say, therefore] it’s one of the most thinking, engaging and true pieces of writing about blogging I’ve come across.

Giving himself the opportunity to reflect and dig–which, Sullivan points out, blogging does not–in this long-form article he surfaces many insights that will resonate with anyone who has spent much time typing into a blog’s vacant white box.

For instance:

It was obvious from the start that it was revolutionary. Every writer since the printing press has longed for a means to publish himself and reach—instantly—any reader on Earth. Every professional writer has paid some dues waiting for an editor’s nod, or enduring a publisher’s incompetence, or being ground to literary dust by a legion of fact-checkers and copy editors. If you added up the time a writer once had to spend finding an outlet, impressing editors, sucking up to proprietors, and proofreading edits, you’d find another lifetime buried in the interstices. But with one click of the Publish Now button, all these troubles evaporated.

Alas, as I soon discovered, this sudden freedom from above was immediately replaced by insurrection from below. Within minutes of my posting something, even in the earliest days, readers responded. E-mail seemed to unleash their inner beast. They were more brutal than any editor, more persnickety than any copy editor, and more emotionally unstable than any colleague.

But, alas, Sullivan & Co. push their luck. The printed magazine promises “More Online”–a video in which Sullivan and fellow Atlantic blogger Marc Ambinder discuss the blogging life. Sounded like a bad idea to me–a video of two guys talking about blogging. Ack.

But, as a dutiful student of digital media, I went looking. I couldn’t find it anywhere online. Huh. So I typed in the url the magazine published in ink on its paper pages. I hit “enter.”

Here’s what I saw.

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