Eyeballing the Best “Contextual” Video Ad Ever

While playing around with the video platform MetaCafe today, I came across a particularly shrewd use of contextual video advertising.

Are you a Lasik candidate? Check out this educational video illustrating the procedure, with a flap of cornea being sliced off and laser pulses reshaping the eye–all while the patient is wide awake.

What’s that? Think you might want contacts instead? Click here, my friend!