Yahoo Beating Google! Sort of

The latest traffic figures from comScore shows that Yahoo has a comfortable lead over Google.

In a way.  If you look at the numbers in a certain light.

In the measure of unique pages views of site networks, all Yahoo sites delivered more views (136 million) than all Google sites (131 million).

In a measure of how many web users had viewed an ad appeared on on any Yahoo site, Yahoo scored 85 percent, compared to Google’s 76.

Of course, these numbers tell, at best, a part of the story. Comparing revenue, searches conducted, total reach, etc., Google has a commanding lead.

And in first place among ad networks whose ads were viewed by the most Internet viewers? Why, advertising.com,  now owned by Time-Warner’s AOL.